On September 17, Haier Smart Home and Hexing Packaging held a strategic cooperation agreement signing ceremony and joint laboratory unveiling event at Hexing's headquarters. Haier Smart Home's Vice President and Global Chief Procurement Officer, along with their delegation, held friendly and enthusiastic talks with Hexing Packaging's Chairman Xu Xiaoguang and the management team. 

Both parties reviewed their past collaborative history and reached a high level of consensus on areas such as global coordination, joint innovation, and ecosystem development. The signing of the strategic cooperation agreement and establishment of the joint laboratory between Haier Smart Home and Hexing Packaging mark the beginning of a new chapter in their partnership.

Haier Smart Home (600690) is a world-leading provider of solutions for better living and digital transformation. It has maintained its position as the world's No.1 major appliance brand for 15 consecutive years according to Euromonitor International, and is the first and only IoT ecosystem brand in history to rank among the BrandZ Top 100 Most Valuable Global Brands. Additionally, in 2023, Haier Smart Home was again recognized as one of Fortune's World's Most Admired Companies, standing as the only home appliance company from Europe and Asia on the list. In 2024, it secured a place on the Fortune Global 500 list for the seventh consecutive year.

According to the agreement, both parties will deepen their collaboration by focusing on two core objectives: technology and business:

Joint Laboratory Development: Centering on user needs and industry characteristics, they will collaboratively develop and implement leading overall packaging solutions, promoting the application of new materials, new solutions, and new technologies.

Supporting Business Cooperation: Based on the principle of "resource sharing and mutual success through collaboration," Hexing Packaging will provide supporting services aligned with Haier Smart Home's domestic and international business. Provided Hexing demonstrates equivalent competitiveness, Haier Smart Home will prioritize granting it order support.

Eighteen years of collaboration have laid a solid and profound partnership foundation. This signing ceremony and the establishment of the joint laboratory mark the official elevation of the relationship from a long-term partnership to a strategic alliance, centered on "co-creation, mutual benefit, and shared development," thereby ushering in a new chapter in their cooperation.